National Geographic launches

a first-of-its-kind immersive entertainment experience

in the heart of Times Square

FALL 2017

Step through the yellow border and be transported to the Pacific Ocean on a jaw-dropping interactive undersea journey.   Play with sea lions and sting rays, come face-to-face with a magnificent humpback whale, embrace the tentacles of the huge Humboldt squid, and look in the eye of the fearsome great white shark.

An Academy, Emmy, and Grammy Award-winning creative team is harnessing cutting-edge media and technology for a spectacular entertainment experience, designed for New Yorkers and visitors from around the world.

226 44th Street between Broadway and 8th Avenue